Analytics & Reporting
Last updated: June 2026
Anthyx pulls performance data from every connected platform and consolidates it into a single analytics dashboard. No manual exports or spreadsheet merging required. This guide explains what data is available, how to read the dashboard, and how to export reports.
The analytics dashboard
Open Analytics from the left sidebar. The top section shows aggregate metrics across all brands and platforms for the selected date range: total reach, impressions, engagement rate, link clicks, and follower growth. Use the date picker in the top-right to switch between preset ranges (7d, 30d, 90d) or set a custom window.
Below the summary cards, the By platform breakdown shows the same metrics split by channel so you can see where your audience is most active. Switch to the By brand view if you manage multiple brands and need to compare their performance.
Post-level performance
Click any post in the Top posts table to open its detail view. You'll see:
- Reach and impressions over time (hourly for the first 48 hours, then daily)
- Engagement breakdown — likes, comments, shares, saves, and click-through rate
- Audience demographics where the platform API provides them (age, gender, location — Instagram and Facebook only)
- A/B test results if the post was part of a test
Follower growth tracking
The Audience tab shows follower count over time per platform. Anthyx records a daily snapshot so you can identify exactly which days drove the most growth. Spikes are automatically annotated with the post that went live nearest to the spike, making it easy to attribute growth to specific content.
Weekly email reports
Enable weekly reports under Settings → Reports → Weekly digest. Each Monday you receive an email summarising the prior week's performance across all brands: top post, engagement rate trend, follower growth, and one AI-generated insight (e.g. “Your LinkedIn posts published on Tuesday at 9 AM averaged 3.4× higher engagement than other times this week”).
You can add additional recipients (e.g. clients or stakeholders) by entering their email addresses in the same settings panel. Recipients receive the report but do not gain access to your workspace.
Exporting data
Click Export in the top-right of any analytics view to download a CSV. The export includes all posts within the selected date range with their raw metric values. For GDPR data exports or full audit logs, see the Exporting Your Data guide.
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